THE EFFECT
We work within a variety of industries and sectors to help organizations create the change they seek. The effect of our services is impactful.
Through our Equitable Community Engagement approach, we develop and execute thoughtful approaches to engage internal and external stakeholders as part of the feedback process to develop solutions. We seamlessly connect and build relationships with all potential stakeholders so that all perspectives can be integrated. It is our role to create opportunities, applying an equity lens, for their voices to be heard and acknowledged to produce positive outcomes.
CLIENT PROJECTS: City of Ypsilanti Pen Dam Removal; City of Southfield Parks & Recreation Master Plan Update; City of Detroit Greater Warren Connor Framework; City of Detroit Roosevelt Park; City of Detroit Master Plan
"There is no power for change greater than a community discovering what it cares about."
- Margaret Wheatley, writer, educator and speaker
Our approach to Education capitalizes on humans’ natural curiosity and motivation to acquire new knowledge. We use active learning strategies and engaging content in curriculums customized to the audience. With more than a decade of experience in classrooms and a reputation for delivering with high energy, we know it’s important to meet people where they are. Our sessions involve interactive activities such as think-pair-share, videos, bingo, panel discussions, and more. Sessions can be presented in-person and remotely.
TOPICS: “The Inclusivity Advantage” (NFL and Clubs); “Reducing Bias in the Presidential Search” (Wayne State University); “Increasing Cultural Competency” (Saginaw Valley State University); “Being Authentic During Difficult Conversations” (Google); “Minimizing Microaggressions” (BASF); “Detroit Perspectives” (Michigan State Athletics); “Generational Diversity” (West Bloomfield Parks & Recreation).
In 2021, Woods and Watts Effect collaborated with Intersport to design and implement a new golf invitational, an event that addresses the lack of diversity in golf through equitable access and inclusivity. THE JOHN SHIPPEN National Invitational invited 33 of the top collegiate and professional men and women Black golfers from around the country to play for opportunities for sponsor exemptions in the Rocket Mortgage Classic and the Dow Great Lakes Bay Invitational, respectively. Further, the invitational removed the financial barriers of travel, accommodations, and entry fees and gave players an opportunity to practice and play at a PGA TOUR facility.
“It was a true pleasure for Intersport to collaborate with Woods & Watts Effect to launch The John Shippen in 2021. Their expertise, intentionality, and passion were inspirational and their execution was flawless.”
- Jason Langwell, Executive Vice President, Intersport/Executive Director, Rocket Mortgage Classic
“It always seems impossible until it’s done.”
- Nelson Mandela
activist, lawyer, celebrated president of South Africa
